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My ID Process
Explainer Video
Instructional Design
A systematic process of creating effective learning experiences is briefly called instructional design. The challenge starts with the fact that there is no one single textbook formula as a recipe, but a functioning process that the designer gains from years of experience. I bring 8+ years of experience to this formula, approaching every single project without premade scripts and recipes. Combined with my presentation designer background, I add 4+ years of professional fundamentals to this formula.
The Process
From a broader perspective, all designers attempt to follow the ADDIE model, but the realistic phases and steps always vary based on the context of the project at hand. The quality of the outcome will depend on the designer’s experience and not on following a textbook approach. My process is similar to the ADDIE model but is always adjusted to the complexity of a given project. The learning theories are also important to consider, but here as well, the given project always provides a new blueprint while still applying the principles.
In my work, I mostly rely on andragogy, as I focus on adult learners. See, with a simplified example of a pharmaceutical company that I present, how to identify learning needs in the first place. The identification process already qualifies the project for digital training or not; in some cases, it shows that there is no need for a digital learning format.
I highlight, with 2 examples of a learning product, how the deep conceptual work ends up in a polished, high-end learning journey. The workflow clearly shows how you get from A to Z, and what steps come in along the way, while managing the project professionally. A real instructional designer is always a good project manager, considering resources and stakeholders.
See how long the process can be, and also how short if the instructional designer accomplished the needs analysis correctly at the beginning. In most cases, there is always a definite need for a digital learning product, even if technically that’s not the best solution. Clients never come and say, “actually, we don’t need it”; they rather say, “we need it, we just don’t know how.”
My role starts always with listening and identifying the real needs of the client, no matter how complex or straightforward it is. The process always depends on the needs, which will decide at which stage we jump in. As I mentioned, my process is a dynamic system, not a rigid formula.
