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Product Training
Project Trailer
The Presentation
Presenting beauty products and brands has always excited me. There is no clear recipe for a given product; each of them is a unique journey to understand and present. Beauty as a phrase is not a definite idea to present and sell, but what that specific “beauty” represents and identifies is tangible and presentable.
We often see pure decoration around beauty products, which of course won’t bring any value. The real design process, on the other hand, understands and represents a complex personality and identity. Customers who can relate to that will buy those products. They want to express themselves through that perfume, for instance.
The core message was “Beauty wears many hats,” and I built the presentation around that. I enjoyed working on this presentation, which I created in PowerPoint, in the same interactive way that clients have always preferred when working with me.
